'Smoke Free' pledge by 2025

Date: 12 March 2020

Smoke free

Local leaders of Councils and the NHS in Oxfordshire are supporting the launch of a consultation of the Oxfordshire Tobacco Alliance Strategy 2020-25 and Oxfordshire residents will have the chance to say if they want a ‘smoke free’ Oxfordshire.

The consultation will launch on No Smoking Day – 11 March 2020. The key aim of the proposed Oxfordshire strategy is to reduce the prevalence of smoking in the adult population below 5% by 2025 and make Oxfordshire the first ‘smoke free’ county in England.

The definition of a smoke free county is determined by lowering the prevalence of smoking below 5% for the population. The ambitious strategy will aim to pave the way to a smoke free generation by 2025 which is five years ahead of the national ambition to be smoke free by 2030.

To put the plan in to action, Oxfordshire County Council is collaborating with other local authorities and the NHS to sign the Local Government Tobacco and the NHS Smokefree Pledge as a commitment to the reduction in use of tobacco.

The draft strategy will be delivered by an alliance of partners, which include Oxford University Hospitals, Oxford City Council, Oxford Health and other local councils: Oxfordshire County Council, Vale of the White Horse, Cherwell, West Oxfordshire and South Oxfordshire.

The proposed strategy is for the 90% of people who don’t smoke. There is also a plan to focus on people who are more likely to smoke than others including those from deprived areas and people with mental health conditions.

Oxfordshire County Council’s Director for Public Health, Ansaf Azhar, said: “We are committed to work as a collective of partners and this public statement is a positive milestone to continue conversations and implement plans that will help residents to live healthy lives. We want people in the county to voice their opinions about smoking and how it affects their public spaces and places so we can confidently make some changes that will benefit our health and the wellbeing of others”.

Hannah Iqbal, Director of Strategy and Partnerships at OUH, said: “Our Trust is pleased to be working with our partners to sign the NHS Smoke Free Pledge, and look forward to working with our staff, patients and partners to make a Smoke Free Oxfordshire a reality.”

The Alliance is asking members of the public and professionals to share their suggestions by the 11 April 2020 for ideas that will make a positive difference to support people on their stop smoking journey https://tinyurl.com/SmokefreeOxon2020

The strategy will include four themes:

* Prevention – smoking still has an impact on many lives, whether we smoke or not and there is no safe level of tobacco smoke, especially for young people who are exposed to smoke and tend to start the habit from a young age. Children growing up in smoking households are 90% <https://thorax.bmj.com/content/74/6/607.info>  more likely to become smokers themselves. Over 500 babies a year are born in Oxfordshire with a mother who smokes during pregnancy.  Babies whose parents smoke are five times <https://www.who.int/tobacco/media/en/mitchell.pdf>  more likely to die from Sudden Infant Death Syndrome.

* Local Regulation and Enforcement - the county council’s Trading Standards service, HMRC and the Police work together to remove illicit and illegal tobacco from our communities. District Councils’ Environmental Health and Licencing teams enforce legislation to keep public spaces smoke free and ensure only responsible businesses operate.

* Creating smoke free environments – a smoke free Oxfordshire is not about enforcing smoking bans, but about creating smokefree places.  For example, workplaces can benefit from a healthier workforce, by having policies which are supportive of people who wish to quit. 

* Supporting smokers to quit - Around 60% <https://www.gov.uk/government/publications/health-matters-stopping-smoking-what-works/health-matters-stopping-smoking-what-works>  of smokers do want to quit and research shows it can take many attempts to do so.  Still 35% <http://ash.org.uk/wp-content/uploads/2019/06/The-End-of-Smoking_final.pdf>  of smokers do it by will power alone, the least effective method.  People who use local stop smoking services are three times more likely to be successful.  This is really important to provide this evidenced based support for groups where smoking prevalence is high, for example those who live in poorer areas or those with a mental health condition. 

Where local regulation and enforcement is concerned, head of Oxfordshire County Council’s Trading Standards Service, Jody Kerman, said: “Good regulation and effective enforcement can help stop young people from taking up smoking, whilst also helping those who want to quit to do so.  In addition, the trade in illegal tobacco brings crime into our neighbourhoods, helps fund further criminality and puts honest businesses at risk. That’s why we’re determined to clamp down on it.

“We’re exploring some innovative ways to dispose of the significant amount of illegal tobacco products we have seized in Oxfordshire, designed to maximise economic and environmental benefits for residents.

The annual cost of smoking to the UK national economy has been estimated at £13.7 billion.  A smoker consuming a pack of twenty cigarettes a day will spend around £4,000 a year on their habit. Residents in Oxfordshire spend approx. £73.7m a year on tobacco products and it is estimated that smoking in Oxfordshire each year costs society a total of approx. £121.7m in lost productivity, health and social care costs.




  • Summary:

    Tell us your views on a smoke-free Oxfordshire.

  • Transformation:
  • Date:
    12 March 2020